Seed; design and launch your offering in a 6-month guided journey.
Build a signature offering that attracts your ideal clients by design, not chance
A proven step-by-step process to design, validate, and launch your premium service—all the way to signing your first ideal client.
“Seed has surpassed anything I was expecting, it’s been extremely insightful. I’ve been incredibly impressed how IMMA brings people together, at a level of cooperation unlike anything I’ve seen before.” – Martin Dinnage; Design Strategy & Innovation Consultant
You know in your gut that you can design a business on your own terms—instead of letting circumstances design it for you.
But despite your years of expertise, you're unsure how to shape and position it in a way that resonates with the right clients. When you sit down to describe what you do, the words don't flow. How do you shape your services so the right people say yes? Is there even really demand for what you want to offer?
You know you want to move beyond trading time for money, but packaging your work into a premium service feels just out of reach.
While others seem to have crystal-clear positioning, you're still trying to figure out how to be more intentional about what you say yes to—and how to make your expertise work for you, not just your clients.
Seed is for you if you're ready to move from guesswork to intentional design, testing and validating your way to an offering that works
You know your work matters, but you’re struggling to clearly communicate your value.
Your marketing feels scattered because you’re unsure who your ideal clients are.
You’re tired of juggling too many projects and want a repeatable offer that doesn’t rely solely on selling your time.
Finding clients feels reactive—you’re waiting for opportunities instead of creating them.
You’re craving financial stability and consistency but don’t know how to build a business model that supports it.
“In December I decided to work for myself and before January had finished, I landed my first contract.” – Anna; Impact Consultant
Plant the right seeds for the business you want to grow
Your business is like a garden. Without clarity on who you’re reaching and what you’re offering, how can you be sure that what you grow aligns with your vision?
Seed is your opportunity to pause, reflect, and plant intentionally.
A step-by-step process
to launch your new service and sign
your next ideal client
By the end of Seed, you’ll have learned a repeatable process and leave with:
A clear, crafted service that aligns with your strengths, an ideal client profile, and the confidence to communicate your value effectively.
A step-by-step plan to find and attract aligned clients, including a client acquisition pipeline, clarity on pricing, and strategies for building strong client relationships.
A supportive peer network that offers ongoing accountability, keeping you focused and motivated as you grow.
Best of all, you’ll avoid months of wasted effort on the wrong business models and gain the clarity to move forward with purpose.
“Before joining Seed, I felt uncertain about my career pivot towards social impact. Now, I have a renewed sense of purpose and am confident in my ability to provide valuable services to purpose-led businesses.”
- Jeni; Behavioural Scientist
Module 1 - Crafting your offering
Gain a clear understanding of your ideal clients and refine your messaging, website, and materials to reflect your value.
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Identify your must-haves and guiding values to ensure your work is meaningful and aligned.
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Highlight your unique skills and expertise to stand out in a crowded market.
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Understand who they are, what they need, and how to articulate the value you offer.
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Explore business models and pricing strategies that allow you to thrive financially. Test and refine your offering immediately.
Module 2 - Getting clients
Leave with a clear, actionable path to sign your first client and build a strong foundation for your solo business.
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Create a targeted outreach plan to consistently attract and engage the right clients.
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Focus on marketing strategies that suit your style and convert interest into paid contracts.
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Set your rates confidently and ensure your income covers your needs, so you can worry less.
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Build strong, lasting relationships and create a seamless experience that makes clients want to return.
From overwhelmed to in control
How Sophie built her impact business with Seed:
Build your business together and save time
This isn’t about learning. It’s about doing.
Live working sessions to take action 10 interactive sessions to implement key steps, get expert feedback, and refine your business with personalized advice.
6 months of expert support whenever you need it Bi-weekly office hours for strategic guidance, plus on-demand messaging & voice notes for quick feedback and direction.
Private 1:1 coaching to fast-track success Three strategy sessions (value: €750) to refine your positioning, make key decisions, and optimize your business model.
Done-with-you setup for your website & sales funnel Support + templates to launch your online presence, optimize LinkedIn, and build a simple sales funnel to attract and convert clients.
Join a thriving community of purpose-driven solopreneurs An engaged network of independent professionals shaping impact-driven businesses, plus two rounds of accountability buddy matching for support.
A resource library built for action, not overwhelm Targeted videos, templates, and guides to save time, eliminate guesswork, and keep you focused.
Stay on track with easy access anywhere A platform & app to keep everything at your fingertips—so you stay on track, wherever you are.
Your investment: €2,750 for support in a small cohort.
Flexible payment plans are available.
Why you're ready for Seed (even if it doesn't feel that way yet)
We hear you—investing in your business while building it feels like a leap. But here's what makes Seed different: you're not just collecting more knowledge. We show you how to quickly validate your ideas and land your first ideal client—without waiting for everything to be 'perfect.' Many participants even secure their ideal client before the program ends.
You'll get proven templates, scripts, and frameworks to hit the ground running without reinventing the wheel. By shortening the path from concept to paying client, you'll build a business that attracts premium opportunities, long after the program ends.
We know this works. If you show up consistently, follow the process, and still don't see progress within 60 days, we'll give you your money back. The only risk? Not taking action.
“Seed completely opened my eyes. It helped me refine my offer and gave me the clarity I needed to confidently take the next steps in my business.” – Caroline Harris; Career Mentor & Strategy Consultant
“I'm blown away by all of the materials and workbooks. You are so warm, organized, generous and engaging. Loving this program so far it’s just what I needed.” – Sara Frisk; Strategy Leader ex-IDEO
Meet your guide
Hi, I’m Lilli, founder of IMMA Collective.
- Elisabeth Graf; Founder of IMMA Collective & strategic design consultant for climate resilience.
I spent years building offerings for big and medium-sized companies. Five years ago, I went solo and hit six figures in my first nine months. I’ve since adapted what I learned to help solopreneurs in the impact space, guiding them to create offers that align with their values and get them to market.
I've supported more than 90 solopreneurs in building sustainable, impact-driven businesses, and through the Seed program alone, I've guided over 40 professionals in crafting their premium services and landing their ideal clients.
“Lilli is the ideal co-pilot to help you land big ideas in tangible ways. She translates complexity with ease, bringing clarity, insights, and a thoughtful approach to stress-test your offer. Lilli’s process saves you time and energy—and you’ll get a lot of joy out of it.“
- Christina Clark - Founder Workculturati
Prefer more personalized guidance?
Get hands-on, one-to-one support to accelerate your journey
Sometimes cohort timing doesn't align with your schedule, or you might benefit from more personalized attention. That's why I offer intensive 1:1 support to a select few clients who want to fast-track their progress.
Together, we'll create a custom plan to craft your offering, define your go-to-market strategy, and land your first client. The goal? Empowering you to sign clients independently—building skills you'll use for years to come.
In April 2024, Christina worked with me to refine her services. Within 3 months, she secured an €8k engagement with a B-Corp, successfully bringing reflective practices into organizations to build adaptive capacities.
This personalized option is only available to two clients at a time to ensure dedicated attention and support.
Let’s explore if we’re a good fit.
Is Seed right for my business? And the answers to all your questions…
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Seed is for experienced professionals building a service-based consultancy or solo business in the climate and social impact space.
If you’ve been working on your own but haven’t fully defined your offering or aren’t landing the clients you want, Seed will help you get intentional and proactive.
If you’re just starting out and want to avoid common mistakes, we’ll guide you to build a sustainable business from day one.
Our participants have included designers, coaches, marketing experts, and sustainability professionals—many with 10+ years of experience. What they share is a commitment to kindness, ambition, and a belief in mutual support and reciprocity.
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Seed is a structured course designed to help you craft, test, and launch your value proposition. It’s perfect if you’re looking for clarity on who you serve and what you offer.
Nurture is for those who’ve already defined their offering and want to focus on finding clients and maintaining consistent momentum. It provides the structure, accountability, and support to build and nurture relationships, stay top of mind, and maintain a healthy pipeline of opportunities.
Many participants start with Seed to create a strong foundation, then join Nurture to keep growing and thriving.
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Study In Science reported that '52% of self-paced participants never engage with course materials. That’s why our live sessions are a core part of Seed—they’re your space to get feedback, connect with others, and stay accountable.
Most participants are based in Europe and the US, so sessions are scheduled at times that work for both: typically afternoons or evenings in Europe and mornings in the US.
All sessions are recorded and supported by short videos and a workbook with exercises to fast-track your progress.
Express your interest to receive exact dates and times for the upcoming cohort.
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Yes, we offer two seats per cohort at a reduced rate of 70% off for BIPOC independents based in the Global South. This brings the cost to:
€825 for the 6 month program
We don’t offer free seats because we’ve found that the commitment level is not the same. Our priority is ensuring participants make meaningful progress and fully engage with the program.
If you’d like to apply for the reduced rate, please indicate this in the comments section of the application form.
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Yes. If you show up consistently, follow the process, and still don't see progress within 60 days, we'll give you your money back.
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To make the most of this program, we ask that you:
Show up for the weekly sessions and actively participate.
Complete the tasks we work through together.
Block out at least 4 hours per week to focus on your business.
Consistency is key—dedicating time and energy will help you see results faster. Life happens, and progress might sometimes slow, but staying committed will ensure you make meaningful strides toward your goals.